The right message posted in the right places will bring incredible bilingual players to your team. The best of both worlds, these key members of your staff can handle not just Hispanics, but any opportunity whether English or Spanish. We can help you attract, screen, and hire quality sales, service, internet, and BDC talent to have your entire store ready to help any customer.
The Hispanic community will support your dealership if you recognize and support their culture. Word-of-mouth is huge in the Latino community and good reviews spread just as fast as bad ones within their ranks. Both your bilingual and non-bilingual staff will be poised for future success if they are schooled on how to do business with this growing population to ensure the best possible dealership experience.
When marketing to Hispanics it is crucial that the phones are answered with an “Hola” instead of a “Hello.” Our trained, experienced call center will make sure your Latino customers feel your commitment to their business by fielding every phone call in the language they prefer to speak in. Setting appointments for your Hispanic clientele allows you to maximize the time of your bilingual sales staff and keep customers from long wait times for a Spanish speaking sales person.
79% of Hispanics say they use search engines on a daily basis. 66% say they pay attention to online ads – 20% more than the general public. Today’s Hispanic consumer is actually more tech-savvy than most of the population. Pay-per-click for Spanish keywords will cost a fraction of their English counterparts but it must be done properly or you’ll waste an amazing opportunity for immediate growth and profit.
The old way of doing direct mail for this market was to buy a list of Hispanic surnames and send a mailer with English on one side and Spanish on the other, a horrible practice that ends up upsetting a lot of potential customers. Today we have access to incredible data that allows us to deliver your message to Spanish speakers who will respect the fact that you are talking in their chosen language. Customers driven to our Spanish-only internet lead portals, answered by our Bilingual BDC, and delivered to the right members of your team gives you a cohesive process to deliver huge results.
Opportunity abounds for you to get involved in the Hispanic community. From joining your local Hispanic Chamber of Commerce, to sponsoring cultural events and festivals, to supporting sports teams and college programs, involvement in the Latino community will show them you are in it for the long haul. Let Ross Hispanic do some of the leg work to find and coordinate these efforts to get you active and get customers coming in your door.